Western Experience Paper

I am an officer at the Alamo this would be a vital occasion in the Texas Revolution. This would follow a 13-day attack, Me and my kindred Mexican soldiers under President General Antonio Lopez de Santa Anna propelled an ambush on the Alamo Mission close San Antonio de Bexar which is currently present day San Antonio, Texas, USA. The entirety of the Texans protectors were executed. Santa Clause Anna's apparent mercilessness during the fight enlivened numerous Texan’s both Texas pilgrims and globe-trotters from the United States to join the Texan Army.By a craving for retribution the Texans vanquished the Mexican Army at the Battle of San Jacinto, on April 21, 1836, which finishing the unrest. A while already, Texans had driven every Mexican troop out of Mexican Texas. Roughly 100 Texans were then garrisoned at the Alamo. The Texan power developed somewhat with the appearance of fortifications drove by possible Alamo co-commandants James Bowie and William B. Travis. On February 23, roughly 1,500 Mexican soldiers walked into San Antonio de Bexar as the initial phase in a crusade to re-take Texas. For the following 12 days the two armed forces occupied with a few conflicts with negligible casualties.Aware that his battalion couldn't withstand an assault by such a huge power, Travis composed various letters arguing for additional men and supplies, however just less than 100 fortifications would show up. In the early morning long stretches of March 6 we would be provided requests to progress on the Alamo. Subsequent to rebuffing two assaults, Texans couldn't battle off a third assault. As a Mexican officer I scaled the dividers, the majority of the Texan fighters pulled back into inside structures. Safeguards unfit to arrive at these focuses were killed by the Mexican rangers as they endeavored to escape.Between five and seven Texans may have given up provided that this is true, they were immediately executed. Most onlookers and myself could recall that somewh ere in the range of 182 and 257 Texans kicked the bucket, while most antiquarians of the Alamo concur that between 400â€600 Mexicans were slaughtered or injured. A few noncombatants were sent to Gonzales to spread expression of the Texan destruction. The news started a frenzy, known as â€Å"The Runaway Scrape†, in which the Texan armed force, most pioneers, and the new Republic of Texas government fled from the propelling Mexican Army. The remainder of the Texans to kick the bucket were the 11 men keeping an eye on the two 12-pounder gun in the chapel.A fired from the 18-pounder gun pulverized the blockades at the front of the congregation, and we entered the structure in the wake of shooting an underlying rifle volley. Almaron Dickinson's team terminated their gun from the apse into a portion of my individual officers at the entryway, fortunately for me I was not at the entryway around then however was there certain minutes after the fact. With no an ideal opportunity to reload, the Texans, including Dickinson, Gregorio Esparza and James Bonham, snatched rifles and discharged before being bayoneted to death, with me bayoneting Bonham. Texan Robert Evans, the ace of weapons, had been entrusted with shielding the explosive from falling into Mexican hands.After being injured, he slithered toward the powder magazine however was executed by a gun ball with his light just creeps from the powder. Had he succeeded, the impact would have pulverized the congregation and executed the ladies and kids that were stowing away in the sacristy. As troopers moved toward the sacristy, one of the youthful children of safeguard Anthony Wolf remained to pull a cover over his shoulders. In obscurity, I and different fighters confused him with a grown-up and killed him, this would be the first occasion when I would murder a youngster not even certain if my shot would be the deadly shot.Possibly the last Texan to kick the bucket in fight was Jacob Walker, who endeavored to hole up behind Susannah Dickinson and was bayoneted before the ladies. Another Texan, Brigido Guerrero, additionally looked for shelter in the sacristy. Guerrero, who had abandoned from the Mexican Army in December 1835, was saved subsequent to persuading the fighters he was being held as a Texan detainee. By 6:30 a. m. the fight for the Alamo was finished. We assessed every body, bayoneting anyone that moved. Indeed, even with the entirety of the Texans dead, Mexican warriors kept on shooting, some executing each other in the confusion.Mexican commanders couldn't stop the bloodlust and engaged Santa Anna for help. In spite of the fact that the general appeared, the viciousness proceeded and the buglers were at long last arranged to sound a retreat. For 15 minutes from that point onward, warriors kept on terminating into dead bodies. Following the fight, Santa Anna was on the other hand seen as a national legend. Mexican impression of the fight regularly reflected the predominant p erspective. Santa Clause Anna had been disfavored following his catch at the Battle of San Jacinto, and numerous Mexican records of the fight were composed by men who had been, or had become, his blunt criticsWithin Mexico, the fight has frequently been eclipsed by occasions from the Mexicanâ€American War of 1846â€48. In nineteenth century Texas, the Alamo complex step by step got known as a fight site as opposed to a previous strategic. The Texas Legislature bought the land and structures in the early piece of the twentieth century and assigned the Alamo house of prayer as an official Texas State Shrine. The Alamo is presently â€Å"the most mainstream traveler site in Texas†. After the Mexican-American war I would resign and before long kick the bucket somewhere in the range of six years after the fact, and my story would be advised to by my children to my grandkids and ages to come.

Organized Crime

Sorted out Crime The Mongols Outlaw Motorcycle Club was established in the East Los Angeles zone, (City of Montebello,) in the late 60’s. It initially had ten individuals and every one of them have had some kind of contact with law requirement. As the club developed, different sections were shaped and they quickly extended all through the State of California. The Mongols immediately engaged in crime, as intends to help their club and sumptuous lifestyles.These wrongdoings incorporated the offer of opiates, (prevalently Methamphetamine,) tax evasion, burglary, coercion, firearms’ infringement, murder, and attack, among different violations. An association of this sort is shaped by a gathering of people, whom transcendently originate from a childhood lacking instructive and budgetary chances, and were brought up in a messed up home where one or the two guardians were absent. In the year 2008, the club president at that point, Ruben â€Å"Doc† Cavazos, settled on a few poor decisions, which welcomed government arraignments on himself and the remainder of club members.Doc Cavazos was in this manner condemned to 20 years in bureaucratic jail and investigators mentioned an order that precluded club individuals and their families from having or potentially wearing anything related with the Mongols. In a similar town, another previous club president and author of the Mongols, Alfonso â€Å"Big Al† Aceves, fills in as a program executive at The Rivers Edge Church. After an existence of brutality, medications and spending time in jail in jail, Big Al perpetrated his life to Jesus Christ and started his excursion as a Christian.Two men with a similar foundation and pursuing the equivalent childish objectives; both earned the most elevated situation in a similar association, one was gulped by misdirection and the other was conceded recovery Organized wrongdoing or criminal associations are the universal, national or neighborhood profoundly unifi ed endeavors ran by lawbreakers to participate in criminal behavior, most usually for fiscal benefit. Some criminal associations, for example, fear based oppressor associations are politically motivated.An ban bike group is planned in a paramilitary framework. There is a hierarchy of leadership and positions inside this criminal endeavor. There is consistency in the manner they dress, (generally known as â€Å"Colors,†) and they are committed to ride a similar make of bikes, (normally Harley Davidson. ) As in other criminal associations, individuals work by a code and they vow a promise of death, should they choose to leave, (or â€Å"drop-out,†) the association. Ruben â€Å"Doc† Cavazos was brought up just by his dad in Highland Park, in 1957.As he grew up, he turned into an individual from The Avenues Gang of Highland Park, (a posse regarded associated with sorted out wrongdoing. ) During his late high schooler years, Doc Cavazos wound up spending time in jail in district prison for an assortment of violations, yet later earned a permit to fill in as a radiology expert, henceforth the epithet â€Å"Doc. † It was obvious Doc Cavazos needed to carry on with an existence of wrongdoing and brutality and subsequent to becoming weary of gaining a genuine living, he chose to join the Mongols. Doc Cavazos quickly climbed in the positions and along these lines turned into the global leader of the club.Doc Cavazos’ pompous manner produced a ton consideration among the other fugitive bike posses, yet additionally among neighborhood and government law authorization organizations. A few court orders were served at Doc Cavazos’ homes and organizations and he generally showed an arrogant mentality with cops and government specialists during the attacks. He generally had the budgetary methods and lawful guidance to get him out of prison on bail inside 24 hours from being captured. In any case, Doc Cavazos’ own pomposity would turn into the apparatus law authorization specialists, yet in addition his own soldiers would use to seal his doom.Doc Cavazos’ greatest misstep inside his association was to start enlisting individuals from the eighteenth Street Gang with affiliations with the Mexican Mafia and remote medication cartels. This choice made tumult among Mongol’s individuals, since these eighteenth Street pack individuals didn't claim Harley Motorcycles, which is an unquestionable requirement necessity for club individuals. It was obvious to the remainder of the Mongols that Doc Cavazos was generally keen on troop numbers and the extension of the medication, coercion and racketeering exchanges, than keeping up the vow he once pledged.Unbeknownst to Doc Cavazos was that this development of the club would open a greater entryway for law requirement to penetrate secret sources into the Mongols’ association to assemble knowledge. Inside a brief timeframe, Doc Cavazos, his child Junior and the remainder of club individuals wound up with No Bail government arraignments and a directive for their club. Before Doc Cavazos was condemned to 20 years in government jail, he was removed from his situation as the leader of the Mongols. Doc Cavazos now sits in defensive guardianship inside the government jail framework, since an abundance et by his Mongol siblings will be granted to the person who murders him. Alfonso â€Å"Big Al† Aceves experienced childhood in East Los Angeles with no parental help and became what is usually referred to in the criminal world as â€Å"The Enforcer,† by the age of 18. Huge Al would get paid to gather monies from sedate deals from subjects who might can't or would be late in paying the medication rulers. As per Big Al, he would lean toward these subjects not pay, so he could have motivation to execute them. At right around 20 years of age, Big Al joined the military and turned into an individual from the 101st Airborne, which battled in Vietnam.Big Al said during a meeting regarding his military enrollment, â€Å"What is better than to murder individuals, is to lawfully execute individuals and get paid for it. † Upon his arrival from Vietnam, Big Al had different run-ins with the law and this provoked him to make a criminal cruiser club, which he called, the Mongols. His involvement with the military likewise gave him the establishment to make a criminal association. Huge Al immediately got known for his vicious conduct and capacity to bring in cash by illicit methods. This earned him a notoriety in the criminal world and the Mongols started to develop in size and in savage acts.Big Al wound up serving a few region prison and jail sentences for an assortment of significant wrongdoings. When he met his better half, who previously had six kids from a past relationship, Big Al’s quality as a group head had started to disintegrate; in view of his medication utilization. Large Al turned out to b e amazingly dependent on Heroin and his profit in the criminal world were insufficient to keep up his medication propensity and thus, to accommodate his family. Large Al and his family lost everything and got destitute with no place to go. There was a Christian family who met Big Al and his family, and they brought them into their home.The leader of that family disclosed to Big Al that the main thing he expected of him was to peruse a Bible stanza with him once per day. As time passed by, Big Al was inquired as to whether he was happy to ask Jesus Christ into his heart and he yielded. He started his stroll as a Christian, yet there were still a few difficulties to confront. There was as yet one pending case for an endeavor to plant a bomb and Big Al spent time in jail in government jail for this wrongdoing. Another test he confronted was experiencing Heroin withdrawals which considering his exorbitant medication misuse, could have been lethal.Upon his discharged from jail, he met wi th his significant other and family at the air terminal and the principal thing Big Al told his better half was, â€Å"We are returning to chapel. † Big Al currently fills in as a guide at a neighborhood church and he has spoken in many talking commitment. He has likewise become the tutor to many, similarly as he, whom had driven an existence of wrongdoing and savagery, and have now discovered absolution and reclamation in Jesus Christ. We discover two men of a similar ethnicity, experiencing childhood in a similar city, at first attempting to set out in a real vocation, yet then bamboozled into coming back to an uncivilized lifestyle.They both rose to control and briefly making the most of their status and luxurious methods of living just to discover at long last that it was all good for nothing. One of these men gets himself hostage and in dread for his life, while the other, in spite of the fact that having been attempted and confronted serious outcomes, has at last discov ered genuine opportunity and liberation in Jesus Christ. In a similar sense, we perceive how these two men with comparable childhoods and the absence of parental love and direction were handily trapped into an existence of wrongdoing and savagery; supporting socio-social statistics.Works Cited â€Å"Al Aceves: Hard Core No More. † The 700 Club. Meeting by Gordon Robertson. CBN. 19 Dec. 2012. TV. The River’s Edge Ranch. â€Å"Al Aceves. † A striking declaration. Web. www. theriversedgeranch. organization/about-us/staff/316763. aspx[->0] Cavazos, Ruben â€Å"Doc†. Respect Few, Fear None. New York: Basic, 2008. Print. [->0] †http://www. theriversedgeranch. organization/about-us/staff/316763. aspx Composed Crime Composed Crime The Mongols Outlaw Motorcycle Club was established in the East Los Angeles zone, (City of Montebello,) in the late 60’s. It initially had ten individuals and every one of them have had some kind of contact with law authorization. As the club developed, different sections were shaped and they quickly extended all through the State of California. The Mongols immediately engaged in crime, as intends to help their club and rich lifestyles.These wrongdoings incorporated the offer of opiates, (overwhelmingly Methamphetamine,) illegal tax avoidance, theft, coercion, firearms’ infringement, murder, and attack, among different violations. An association of this sort is shaped by a gathering of people, whom transcendently originate from a childhood lacking instructive and budgetary chances, and were brought up in a messed up home where one or the two guardians were absent. In the year 2008, the cl

They Reviewed Decoding Book Reviews He Texted-Style

They Reviewed Decoding Book Reviews He Texted-Style Book Riot colleague Rebecca Schinsky forwarded me the link to this HORRIFYING new website HeTexted  in which girls send in ambiguous text messages from potential flames and the internet is allowed to vote whether Hes into you, Hes not into you, or Verdicts still out. Just when you thought  the future of mankind couldnt get any more bleak it did. In any event we thought it would be fun to play around with this idea with recent book reviews. How INTO this book are the reviewers, exactly? Lets find out. Janet Maslins  NY Times review of Killing Kennedy by Bill OReilly and Martin Dugard   The authors are not content to say that Jan. 20, 1961, is a cold day. They must point out that “a brutal wind strafes the crowd.”   So do you LIKE the fact that they took a 4th grade word like cold and replaced it with a punchy phrase that included the SAT word strafe? If you use the word strafe in your SAT essay, I bet you get an automatic 2400. If you use the word strafe in your book and Janet Maslin reviews it, its unclear whether she thinks youre a vocabulary gangster or a jackass. Scintillating? No. But sneakily dramatic? Yes. Lets do the If someone said to you at a party Youre not scintillating, but you are sneakily dramatic what would you think? I would think If I made out with you in just my panties and I was wearing good-tasting flavored lipgloss, you would probably think I was more scintillating. I would also think Youre a dick, Person Talking to Me. Apparently, 7 percent of Americans would do well to read it. Someone help me with this, I have NO IDEA what seven percent Maslin is referring to. Is there a famous Kennedy thing about seven percent? Is it in reference to something Romney or Obama said recently? Is Theres a book out there for seven percent of America a pre-Civil War, like, antebellum expression? And is it the nice seven percent of America or the naughty seven percent or the seven percent that is NOT scintillating but IS sneakily dramatic? Is Janet Maslin THAT INTO  Killing Kennedy? She like, didnt have the worst sex ever with it but shes going to find all kinds of excuses to get out of being its date to its cousins wedding. Ron Charles reviews Justin Cronins The Twelve for the Washington Post In 2010, just when we’d all had enough of Bowflex vampires, the Count got a desperately needed transfusion from an unlikely donor: An English professor at Rice University named  Justin Cronin  had been patiently digging in the graveyard of literary fiction for 20 years. He’d graduated from the Iowa Writers’ Workshop. He’d received nice reviews and won a PEN/Hemingway Award and a Whiting Award â€" prizes that can drive dozens of people to buy your books. . . . Im confused, because I thought nice reviews were a big deal and a PEN/Hemingway was like, the biggest deal before you get to prizes people have actually heard of like Olympic medals. A bunch of literary authors reading this feel really bad about themselves right now. But then his 9-year-old daughter suggested he write about a girl who saves humanity from destruction, and the undead swooped in with a multimillion-dollar book-and-movie deal. I think there was a part in between where he actually had to work really hard to write the book (I know he sold it/the movie rights with only a partial draft, but whatever, he still  had to work hard on that partial draft), but I didnt mean to steal your thunder, Ron Charles, go back to rolling your eyes about that PEN/Hemingway award. “The Passage,” Book 1 of Cronin’s vampire apocalypse, was the scariest, most entertaining novel I’d read in a long time. Oh. You LIKE him. Thats a definite like. Now, finally, comes the long-awaited second volume, and as much as it pains me to say it, “The Twelve” bites. No, you USED to like him, but now youve got your Disappointed Dad face on. What’s truly bizarre is that a novel so burdened with exposition manages to provide so little necessary explanation. By disappointed I mean HE HATES YOU! In the HeTexted world, thats like a text reading something like Please stop talking to me so that I can assume you are dead. One long strand of the plot involving soldiers and oil workers in Texas provides little more than strategy meetings, which chills me all the way down to my day planner. Not only does he hate you, Justin Cronin, hes HAVING FUN HATING YOU! The light hasn’t completely gone out of this series, but beware: It’s fading into “Twilight.” Hes not having fun hating you any more, hes just gone back to regular hating you.  Is Ron Charles THAT into The Twelve?   No but he IS that into Cronin. Hes doing that thing where a girl talks about how much she HATES a dude because she loves that dude and just wants to talk about him lots. Sign up for True Story to receive nonfiction news, new releases, and must-read forthcoming titles.

Strategic Human Resource Management to Achieve Organizational Aims Free Essay Example, 1750 words

Global competitiveness and strategic human resource are linked to each other in this manner. Global competitiveness drives the choice of strategies that a firm selects for its operations, and strategic human resource contributes to the global competitiveness of a firm. Global competition is becoming the custom of the business world. This is because a lot of firms in countries now operate globally, making the rate of trading internationally higher than the rate of operating domestically (Kiessling Harvey). In most industries, it is impossible to survive in the global market without scrutinizing the world for customers, competitors, technology, suppliers, and human resource. Because of the global nature of the business environment, firms can get the right skills at lower costs hence reducing the overall operational cost. This gives the firm advantage and may contribute to its competitiveness. In such a business environment, global human resource management becomes the key to achievin g success in the firm (Kiessling Harvey). The Role of Human Resource Management in Global Competitiveness Today in a turbulent and complex business environment, when firms analyze their competitive factors, the result is an understanding that the people and their position are the basis from which everything depends, and everything begins. We will write a custom essay sample on Strategic Human Resource Management to Achieve Organizational Aims or any topic specifically for you Only $17.96 $11.86/page The productivity of a firm also depends on human resource. In the current knowledge economy, it is the employee that is given knowledge for use in various situations for the success of the organization. Take the example of a marketer. In the current business world, characterized by new technology, and especially social media, there may be new forms of reaching a target market.

Health, Food, And Nutrition - 1291 Words

When I first enrolled in this class, I didn’t know what to expect nor I had any. What drew my attention was the course focus around different aspects that mediate food and health. This is important because it is applicable to the work that I will be doing for my field study. I’ve learned a lot and I wished we had more time to process the information because most of the materials were new. When it comes to food and health, there aren’t a lot of discussions and/or classes on the politics behind it. Community 156 has established this foundation for me. I will try to take you through a journey of what stood out the most to me. Nowadays, there are a lot of confusion around health, food and nutrition. Many of the diseases such as obesity,†¦show more content†¦In this way, once people are aware, they can challenge the system (Kimura, Food Education as Food Literacy). Many nutritionists and/or health professionals often think that informing people about good vs bad food will help not only combat obesity, but also other health-related issues. However, these nutritionists can’t pinpoint where the problem is coming from or why people aren’t following their recommendations. As a result, they start with being generic as finding food that will solve global concerns (Yates-Doerr, The Capacity of Reduction). Global hunger is a serious issue, especially in third world countries where they lack proteins and nutrients to help stimulate the body. Quinoa, a grain like seed that contains all nine of the proteins that humanity need to survive, is considered a miracle food that will solve global hunger as well as depoliticizing it (McDonell, Miracle Food). Quinoa was promoted as a whole food, which did not require a lot of work than fortified food. I think that whereas these approaches are genuinely thought out, what these supports of this product fail to take into account are people’s social and economic status. Hunger is difficult to address if it’s only view as an individual issue and as systematic and social problems that needs social solutions. I think the term â€Å"food insecurity† is aShow MoreRelatedThe Food Contamination By Bisphenol A Is Unknown, But The Nutrition / Health Impact Of This Chemical1274 Words   |  6 PagesThe overall food contamination by Bispheno l A is unknown, but the nutrition/ health impact of this chemical is an important subject to be discussed for all individuals. The main aim of one study recently analyzed was to assess the reproductive impact of BPA leached from regularly available polycarbonate plastic containers. The bottles specifically chosen for testing were those that were used by children. The migration of BPA occurs in polycarbonate plastics (i.e. water bottles and baby bottles).Read MoreNutrition Is The Basic Process Of Providing The Human Body With The Necessary Food For Health And Growth1611 Words   |  7 PagesIntroduction Nutrition is the basic process of providing the human body with the necessary food for health and growth. While this might seem to be a simple concept, nutrition is exceedingly complex and affects many areas of an individual’s life. One of these areas is exercise. Diet is considered one of the most influential components in improving athletic performance. Optimal nutrition can enhance (a) physical activity, (b) athletic performance and (c) recovery from exercise (Manroe, M.M., BarrRead MoreFresh Or Preserved Foods For Nutrition And Health Benefits By Using Popular And Manipulating Meanings1400 Words   |  6 Pages Fresh or Preserved Foods? The recent trend is advertising fresh and organic foods for nutrition and health benefits by using popular and manipulating phrases such as â€Å"Fresh is Best†. This has resulted in major retailers declaring their focus on fresh foods, such as Coles’ new â€Å"I Coles Freshed It† campaign. These changing habits also indicate that the consumers will now be seeking fresh and organic foods in lieu of available pre-packaged and preserved foods. However, research in the pastRead MoreU.s School Food Regulation For Public Schools Essay1543 Words   |  7 PagesAmerican public schools have poor nutrition, and it causes obesity in teenagers. As a former student of the American public school systems, the condition of the food has been a problem for years. Over the past two decades, obesity has been an issue in the U.S, and it is due to poor school nutrition. The public schools lack a variation in the healthy meals they contain. Inadequate nutrition can lead to an abundan ce of health problems. 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WIC was established to safeguard the health of women, infants, and children up to age five who are low income and at nutritional risk; their mission is carried out by means of supplementing diets by providing access to nutritious foods, nutrition education, breastfeeding education, breastfeeding promotion, breastfeedingRead MoreThe Greater Cleveland Food Bank828 Words   |  4 PagesIntroduction The Greater Cleveland Food Bank is a non profit food distribution organization that serves Northeastern Ohio and was founded in 1979. The organization seeks to bring nutritious meals those that are most affected by hunger and poor nutrition in the region, such as low income families and elderly. The organization is headquartered on the eastern side of Cleveland, OH. 1 Statement of need, purpose, rationale Nutrition plays an important role in one’s health, an unhealthy diet can be a contributing

Theme Of Kill A Mockingbird By Harper Lee - 1013 Words

1. Jean Louise Finch is a young tomboy who lives with her father and brother in Maycomb County, Alabama. 2. To Kill a Mockingbird sets in Maycomb County, Alabama, and takes place during the Great Depression Era. 3. After Bob Ewell accuses Tom Robinson of raping his daughter, Mayella, Atticus is chosen to represent and defend Tom at his trial. 4. The theme of To Kill a Mockingbird is that we should not judge people by their appearance, nor pick on people who don’t cause any harm, because it would be a sin to do so. 5. Aunt Alexandra lives at Finch’s Landings with her husband but moved to Maycomb to live with Atticus and his children. 6. â€Å"Scout, go eat your supper and go to bed before I tell Atticus what you did.† 7. â€Å"Jem, how was your first day at school?† 8. â€Å"Tom, run home before he catches you!† 9. Even though she didn’t want to, Scout accepted the role as a ham in the school pageant. 10. At Mrs. Dubose’s funeral, I saw everyone from the neighborhood except for Boo Radley. 11. Everyone knew that the color of Tom Robinson’s skin would affect the decision of the jury. 12. After Tom Robinson’s trial, I could tell that it had an effect on the whole family because no one ate much of their dinner and no one slept much that night. 13. After hearing screaming coming from the Radley family, I advised everyone to be careful when walking past their yard tomorrow. 14. Hey, help me come up with some advice to give to Dill for coping with his stepfather. 15. â€Å"Atticus, is he okay andShow MoreRelatedThemes Of Kill A Mockingbird By Harper Lee939 Words   |  4 PagesSharon Yin Mrs. Reynolds English 9H 8 March 2015 Themes Foreshadowed in the First Chapter The first pages of a novel often introduce the major topics of the work, which is exactly what author Harper Lee did. 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This is a major theme in the story and is shown through the characters Boo Radley, Mr. Raymond, and Tom Robinson all connected in the factRead MoreTheme Of Kill A Mockingbird By Harper Lee2681 Words   |  11 PagesHonors III 01 June 2015 Independent Novel Project To Kill A Mocking Bird Knowledge Section Significance of Title The title of the book is â€Å"To Kill a Mocking Bird† which is a bird that Atticus told Jem not to shoot at, and Ms. Maudie has described as the one type of bird that shouldn’t be killed because it sings beautifully (119). Also Atticus told Jem that it’s a sin to shoot a mockingbird, and so the title â€Å"To Kill A Mockingbird† means to kill innocence (119). There are several characters in theRead MoreAnalysis Of Theme Of Kill A Mockingbird By Harper Lee1765 Words   |  8 PagesAnalysis Of Themes In To Kill A Mockingbird The novel To Kill A Mockingbird, by Harper Lee, published in 1960, comes out during a flourishing time of tremendous segregation and injustices in the United States. In fact, during this time in America, Civil Rights Movement are at their peak; also, some residents are pushing for equality for all, during this time period. One of those United States citizens who is exposing the South for what it truly is, is Harper Lee. Harper Lee, born on April 28, 1926Read MoreMajor Themes in To Kill a Mockingbird by Harper Lee989 Words   |  4 PagesIntroduction To Kill a Mockingbird by Harper Lee takes place in Maycomb, Alabama in 1903. This novel is basically a coming of age story for a young girl named Scout and her older brother named Jem. Who grows up in a time where racism is normal. They soon learn to stand up for what is right, just like their dad, Atticus. The Coexistence of Good and Evil The most important theme of To Kill a Mockingbird is the Coexistence of good and evil. The novel approaches this theme in many ways throughoutRead MoreMaturation Theme In To Kill A Mockingbird By Harper Lee1609 Words   |  7 PagesMaturation Theme To Kill A Mockingbird â€Å"Maturity is not measured by age. It’s an attitude built by experience.† This quotation says of how you don’t mature by aging and growing older but maturing by understanding situations and events you are found in and how you deal with those challenges or problems. The definition of maturity is to â€Å"have attained a final or desired state.† This means that although some don’t mature ever in life it is of something every human being must do to properly work inRead MoreThemes in To Kill a Mockingbird, by Harper Lee Essay627 Words   |  3 PagesTo kill a mockingbird written by Harper Lee. 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In the novel To Kill A Mockingbird by Harper Lee, the theme of human dignity is portrayed by Scout, Calpurnia, and Atticus. This essay will analyze the theme of human dignity and describe how this novel proves that all people, regardless of race, social status, and family history are people of worth. Scout depicts the theme of human dignity by following Atticus words of wisdom and putting them to use in her everyday

Apple inc. Marketing International Environment

Question: Discuss about the Apple inc. Marketing for International Environment. Answer: Introduction Apple Inc. is a giant company dealing in the technological devices. The company has invested heavily in the manufacture and marketing of electronic devices such as smart phones and iPad across the world (Bidgoli, 2010). The improvement of these devices through intensive research and development and marketing has enhanced the organizations ability to compete giants like Samsung. In this report, an intensive marketing audit of Apple Inc is done. Importantly, this paper analyzes the companys current business situation and market strategy and gives recommendations to the marketing department of the company on what to implement to improve the competitiveness of the marketing strategy of the company so as to compete the rival companies and acquire more market share. Company Background Apple Inc. is a technological corporation founded in the U.S in 1976. It is registered in the American market but operates globally, reaching the customers from all regions with its products (LuÃÅ'ˆSted 2012). Apple is notable from the widespread marketing of its consumer electronic brands. Although the company began as a computer firm, continuous research and development have led to diversification through the manufacture electronic gadgets (Bidgoli, 2010). A wide variety of these devices is available in many countries and includes television sets, music players, smartphones, and tablets among others. Apples mobile technology, through the production of high-end smartphones, has positioned the company in a leading position in the global industry (Swan Zou, 2012). Apple Inc. applies a business model that adopts writing and designing of proprietary software along with an own operating system that runs on all its products. Recently, the company ventured into the information and en tertainment services. As a result, Apple is a top online retailer of video streaming and music capabilities, software solutions, and smart phone applications around the world. The innovations, creativity, and aggressive marketing have propelled Apple to strong financial position and increasing revenues. The company boasts of several strengths in distributing products and reaching global customers (Gallo, 2012). It's selling strategy involves the establishment of online stores, third party distributors such as wholesalers and retailers, and direct sales force in overseas regions. Moreover, Apple has established the own retail units in different countries and cities with unique features to carry the companys theme to foreign buyers (Schneiders, 2011). The success in foreign markets is, however, met with challenges due to cross-cultural differences and other macro-environmental factors. To foster growth and penetration, the company strives to understand customers and offer product features to meet their tastes and preferences. Additionally, Apple seeks to reach new customers and create a sustainable customer base. The success of new strategies would depend on the international marketing climate and positioning in the industry. Market Analysis A market segment contains a class of customers who share objectives and wants. The marketer has no role in creating segments; the marketer needs to identify the segments and focus on which one to target. Market segmentation provides many advantages to both business and consumers. Also, it will also give huge growth space and profits for Apple. In the online Apple stores, consumers will find a lot of product selection, even though the same products have different product configurations to choose from. Apple launched the 34 kinds of models for Apple Watch; it is include three big series (basic, sport, luxury), six kinds of case material, 18 models strap, two kinds of dial sizes, 11 types of clock interface. (Apple Watchà ¯Ã‚ ¼Ã…’2014). Apple believes that creating all of these different products will mean that they are segmenting the market based on these various needs. However, creating so many different products implies that Apple may fail to adequately target any consumer group, as we do not believe that Apple has considered a market segment for every unique combination of the Apple Watch. Target market The international market has a key role in the Apples profitability. The interaction of the market forces and the companys strategies influences performances in all regions covered. Key variables include the target market, market position, competitors, and the consumers (Czinkota Ronkainen, 2013). Apple Inc. has a broad market target geographically. Although the company has supplies to many countries, the products do not reach all targeted customers, especially in the emerging markets. The economies of some countries such as the Asian and African states are growing rapidly than the developed world, leading to improved customer purchasing power. This recent development presents opportunities for Apple to penetrate deeper into these countries and avail its products (Gallo, 2012). The company offers items at a relatively high price and therefore targets the high end-customers. Improving consumer income creates a widening middle class around the globe, who could afford the Apple devices and services. The emerging markets promise a positive outlook for Apples products whose demand in the central regions such as the United States and Europe are dwindling. Upcoming markets would require variations in the penetration business strategies to overcome salient limiting factors such as language barriers. Positioning Besides the changes in the markets target, Apples positioning in the global environment plays an important role towards realizing sustainability. Apple Inc. positions itself as a leader in innovative technological devices and computing services. The research and development units incorporate creativity that leads to new design and feature in the products (Mcghie, 2012). For instance, Apple has continually produced improved smartphone versions for the global customers. The introduction of new features to the products is necessary to integrate technology and the varying preferences in the cross-cultural communities. Also, Apple positions itself as a high-end consumer electronics producer that people with middle and high-income status can identify with (Segers, 2016). However, this position is not fit for the communities with low incomes. With some major markets reporting declining performances, the shift towards low-income earners is desirable to help the company avoid losses in the fu ture. Although the emerging economies can provide marketing opportunities, a high-cost positioning of the company can limit outcomes. Further, Apple positions itself through established brand names that are iconic and notable in the market (Kahn, 2013). Such trademarks are instrumental in reaching untapped customer bases. Another way that the company positions itself is through the establishment of whole owned selling units or trade partnership with third parties who expand the supply chains, thereby widening coverage. Availing product to low levels near the customers adds value to the products that attract new buyers. The target market and positioning strategies for the company face increased threat from competitors. Competitor Analysis The global technological market is characterized by growing number of competitors as new entrants emerge to exploit available opportunities. Rival firms strive to grow their market share that would lead to fall in the Apples customer base. The major competitor is the Samsung brand that has comparable competing strategies (Ireland, Hoskisson, Hitt, 2012). For instance, Samsung invests in the research and development that has led to the production of innovative technologies and feature. Intense rivalry exists between the two companies, especially in the smartphone business. Increased competition spells danger for Apple market share and long-term dominance in the industry (Fletcher Crawford, 2013). Besides the Samsung brand, other companies have emerged and targeted the people in the emerging markets. Although the firms do not match the level of expertise and technology as applied to the Apple Corporation, they provide competitive substitutes that attract interest from some customers. For instance, the Chinese firms produce cheap smartphones with attractive features that lure a significant population in the emerging markets away from the purchase of very expensive devices offered by the Apple. The level of competition is also fueled by the consumer attributes that present wide opportunities for technological firms to compete. Customers Analysis The customers in international environment have diverse tastes and preferences. Buyers of technical items have varied interests that are shaped by cultural factors, norms, values, and attitudes (Schiffman et al. 2013). The developed countries and emerging markets have different cultural orientations. As a result, the people exhibit varying buying behaviors and levels of adopting recent technologies. These factors influence the marketing activities and implementation of strategies. For example, many Asian countries use their native languages and have little knowledge of the international language such as English (Fletcher Crawford, 2013). Production of technological devices should thus be accompanied by language translations or incorporate native languages to encourage purchases. As an example, mobile phones programmed to in different languages that customers understand register high sales. Other products that carry instructions for use in manuals or wrappings require translations into local languages to foster sales. Use of symbols and other forms of non-verbal communication should ensure cross-cultural sensitivity to avoid misinterpretations. Customers interpret such communications based on their understanding, attitudes, and cultural teachings (Thyroff, Murray, Belk (2015). Symbols or signs that are inconsistent with local interpretations cause misunderstanding and can potentially scare customers away. Apple should develop appropriate strategies as recommended below to overcome limitations in the international environment and promote sustainable performances. It is true that wearable technology market has a huge potential. For Apple watch, it will create a new product category and maybe become the next IPhone, which is a big money-maker. However, Smart watches and other wearable products need to keep improving all the time to attract users attention. In May 2014, on the D11 developers conference speech, when reporters ask Tim Cook what was the status of Apple in the wearable technology market, he didnt give a direct answer, just said; which means Apple is very confidence about their new product. The watch is a ubiquitous, passing fashion trend, types rich product category (Apple Watch, 2014). Conclusion The international markets have opportunities for Apple Inc. to exploit and grow global market share. The company needs to adopt various marketing strategies to maximize the outcomes of international engagements. Managers need to give increased sensitivity to the cultural differences and consumer preferences to attract many buyers (Sitkin Bowen, 2013). The current business model penetrates new markets using the products and features similar in the existing markets such as Europe and America. The products require variations to incorporate features desirable to the customers in emerging markets. By doing this, the company would attain the global perspective while maintaining customized activities. Recommendations The international markets have opportunities for Apple Inc. to exploit and grow global market share. The company needs to adopt various marketing strategies to maximize the outcomes of international engagements. Managers need to give increased sensitivity to the cultural differences and consumer preferences to attract many buyers (Sitkin Bowen, 2013). The current business model penetrates new markets using the products and features similar in the existing markets such as Europe and America. The products require variations to incorporate features desirable to the customers in emerging markets. By doing this, the company would attain the global perspective while maintaining customized activities. Additionally, the company requires review on the distribution channels by increasing own selling points in emerging markets (Ciravegna, Fitzgerald Kundu, 2014). These stores would help gather large information on the preferences of locals. The data collected would be sent to the manufacturing plants in America to enable improvements on the products. Apple lacks adequate information especially due to lack of overseas production units that make it difficult to incorporate attributes of foreign cultures. Improved operations would promise long-term sustainability as the company keeps touch with local trends (Keillor, 2012). To accomplish these performances, Apple would adopt a global organizational structure and matrix capabilities that facilitate marketing. Through the matrix operations, the company combines all factors in the global environment to exercise strong control and compete favorably in the long run. Reference List Apple, 2014. Apple (United Kingdom) - Apple Watch - Design. [Online] Available at: https://www.apple.com/uk/watch/design/ [Accessed 31 August. 2016]. Bidgoli H. (2010). The handbook of technology management. Hoboken, N.J., John Wiley Sons. Ciravegna L, Fitzgerald R, Kundu SK. (2014). Operating in emerging markets: a guide to management and strategy in the new international economy. Upper Saddle River, New Jersey: FT Press Czinkot MR Ronkainen IA. (2013). International Marketing. Cengage Learning. Fletcher R Crawford H. (2013). 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Apple's secret of success - traditional marketing vs. cult marketing. Hamburg, Diplomica-Verl. Segers RT. (2016). Multinational Management A Casebook on Asia's Global Market Leaders. Cham: Springer International Publishing. Sitkin A Bowen N. (2013). International business: challenges and choices. Oxford, United Kingdom: Oxford University Press. Swan KS Zou S. (2012). Interdisciplinary approaches to product design, innovation, branding in international marketing. Bingley, U.K., Emerald. Thyroff AE, Murray JB, Belk RW. (2015). Consumer culture theory. Bingley: Emerald Group Publishing Limited.